Bridgestone: Hands
Brand
Date
Dec 2024
Description
Bridgestone's commercial spot 'Hands' explores the intersection of automotive performance and human connection through a series of layered, conceptual sequences. The film transitions from close-up shots of tires on asphalt into a broader narrative featuring superimposed imagery of open palms and interlocked hands. Utilizing a monochrome aesthetic, the project combines live-action technique with high-contrast visual effects to blend human silhouettes with textures of road surfaces and tire treads. The production features post-production and VFX work by Fin Design + Effects.
Style
Horizontal, Cinematic, Monochrome
Techniques
VFX / visual effects
Industries
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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