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Brex

Brand Identity
Brand
Date

Jun 2024

Description

Studio Freight developed the comprehensive brand identity for fintech firm Brex, delivering a cohesive visual system that bridges digital product design with corporate environmental applications. The project encompasses a suite of UI interfaces, event motion graphics, and physical collateral, all grounded in a restrained aesthetic defined by high-contrast typography, dark gradients, and modular grid frameworks. The visual language leans into a minimalist, technological tone, utilizing abstract 3D render and CGI elements to represent automated financial services. Key components include dynamic motion graphics, architectural 3D geometric forms, and clean, monochromatic UI illustrations that maintain consistency across both digital screens and large-scale industrial event spaces.

Style

Horizontal, Commercial, Clean

Industries

Fintech

Color
Jet Black
Context

Brand Film / Corporate Video

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