Brex: Brand Identity

Jun 2024

Studio Freight leads the visual system for Brex, crafting a comprehensive fintech brand identity that balances digital precision with architectural form. The project establishes a cohesive design language through a series of minimalist UI illustrations, 3D renders, and motion graphics that prioritize clarity and high-contrast typography. Throughout the rollout, the aesthetic utilizes a cool, desaturated palette punctuated by deep blues and structural grid frameworks. Beyond digital interfaces, the identity extends to large-scale urban outdoor signage, corporate event collateral, and physical badge applications, ensuring a consistent visual experience across both physical and virtual environments.

Horizontal, Commercial, Clean

Brand Film / Corporate Video