BOSS
SS25 Ski Collection Campaign
Brand
ProjectSS25 Ski Collection Campaign
Date
Nov 2024
Description
BOSS presents its SS25 Ski Collection, a series of studio portraits that highlight the functional aesthetics of the brand’s latest technical outerwear. The campaign focuses on athletic silhouettes and high-contrast color blocking, utilizing a minimalist white background to keep attention on the winter gear. Photographer Serhii Vasyliev captures model Ksenia Lifanova in a collection of ski-ready pieces, ranging from high-collared jackets to streamlined knitwear. The project employs a commercial and editorial approach, emphasizing the clean lines and branded textures of the apparel through consistent studio lighting.
Style
Vertical, Clean, Editorial
Industries
Sportswear
Color
Pure White
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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