BOSS: SS25 Occasion

Mar 2025

The BOSS SS25 Occasion campaign presents a study in refined tailoring and seasonal elegance, oscillating between coastal serenity and minimalist studio precision. Photographed by Casper Kofi, the project emphasizes textural integrity, capturing the drape of knitwear and the structured lines of suiting against both expansive beach backdrops and clean, neutral sets. Fashion editor Jim Moore leads the styling, curating a palette of cream, navy, and beige that reinforces a sophisticated, contemporary aesthetic. Art directors Stephan Dimu and Theresa Baena oversee the campaign’s visual cohesion, supported by casting director Julie Sinios. Throughout the series, hair styling by Egon Crivillers and makeup by Paca Navarro maintain a polished, understated finish, utilizing natural light to highlight the garment details and refined silhouettes of the collection.

Editorial, Vertical, Clean

Natural light

Advertising Campaign