BOSS

Mar 2025

The BOSS SS25 Occasion campaign presents a sophisticated look at modern tailoring and evening wear, alternating between expansive coastal landscapes and minimalist studio settings. Photographed by Casper Kofi, the series leans into clean lines and soft, natural light to accentuate the fine textures of structured suiting and elevated knitwear. Fashion direction by Jim Moore pairs with art direction from Stephan Dimu and Theresa Baena to define a cohesive, polished aesthetic. The project features models Ajok Madel, Habib Masovic, and Xu Meen, with casting directed by Julie Sinios. Throughout the editorial and commercial portraits, meticulous attention is paid to fabric details and contemporary silhouettes, supported by hair styling from Egon Crivillers and makeup by Paca Navarro.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign