BOSS
Lookbook Hugo Boss
Brand
ProjectLookbook Hugo Boss
Date
Dec 2024
Description
The BOSS lookbook presents a contemporary exploration of menswear through a series of refined studio portraits. Captured by photographer Marco Cella, the series features model George Barnett and focuses on the precision of tailoring, highlighting structured blazers, denim, and layered essentials. The project utilizes a minimalist aesthetic, employing a neutral and dual-toned backdrop palette that allows the textures and clean lines of the garments to remain the primary focus. Featuring commercial and editorial styles, the series is defined by soft directional lighting that emphasizes the sophisticated silhouettes and nuanced colour compositions of the seasonal wardrobe.
Style
Vertical, Clean
Color
Navy
Context
Lookbook
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