BOSS: BOSS WI24 Boss Black Collection

Nov 2024

The BOSS WI24 Boss Black Collection campaign channels a refined approach to modern tailoring and minimalist luxury. Through a series of editorial portraits, the work emphasizes sharp silhouettes, monochromatic palettes, and a tactile exploration of premium fabrics ranging from textured wool and pinstriped suiting to lustrous silk and satin. Photographer William Arcand captures the collection against a neutral grey studio backdrop and rustic wooden flooring. The production maintains a clean aesthetic, utilizing soft, directional lighting to highlight the structure of the garments and the interplay of layered knitwear and tailored outerwear. Under the art direction of Theresa Baena, the campaign features polished fashion styling by Vanessa Reid, complemented by precise hair and makeup work to underscore the collection's sophisticated, architectural focus.

Vertical, Clean, Editorial

Grey Seamless

Advertising Campaign