BOSS

Nov 2024

The BOSS WI24 Boss Black Collection campaign centers on a study of modern tailoring and textile depth. Captured by photographer William Arcand, the series leans into a minimalist aesthetic, pairing sharp, structured silhouettes with rich, organic textures like wool, satin, and pinstripe weaves. The production emphasises a refined visual language, utilizing soft, directional lighting to sculpt form and highlight the interplay between sleek fabrics and muted earth tones. Art direction by Theresa Baena brings a cohesive, professional polish to the work, while styling by Vanessa Reid introduces a sophisticated blend of layering and monochrome palettes. Set against neutral grey studio backdrops and warm wooden floorboards, the imagery achieves a clean, commercial focus that places the craftsmanship of the garments at the forefront. The production was rounded out by hair styling from Neil Moodie and makeup by Gloria Rico, further enhancing the project's precise and deliberate visual tone.

Vertical, Clean, Editorial

Luxury Fashion Houses

Grey Seamless

Advertising Campaign