BOSS

Mar 2024

The BOSS Spring Summer 2024 campaign highlights the intersection of designer fashion and athletic movement, set against a backdrop of stark, brutalist concrete architecture. The collection leans into a clean, minimalist aesthetic, contrasting sharp tailoring with functional sportswear. Featuring a mix of neutral palettes and deeper tones, the imagery relies on natural light and soft, directional illumination to define the architectural geometry of the surroundings. Photographer Théo de Gueltzl captures the series with art direction by Theresa Baena, moving between intimate portraiture and high-speed action shots. Fashion styling by Alex Assil emphasizes the versatility of the garments, which range from structured suiting to layered zip-up jackets. Hair styling by Rachel Lee and makeup by Holly Silius round out the editorial vision, while casting by Cicek Yusuf brings a dynamic energy to the campaign's diverse ensemble.

Vertical, Commercial

Natural light

Designer Fashion

Advertising Campaign