BOSS: BOSS SPRING SUMMER 2024

Mar 2024

The BOSS Spring Summer 2024 campaign highlights the intersection of designer fashion and athletic movement. Shot by photographer Théo de Gueltzl, the collection imagery presents a series of portraits and action-oriented compositions set against the raw, geometric backdrop of brutalist concrete structures. Art direction by Theresa Baena emphasizes a clean, minimalist aesthetic, with styling by Alex Assil maintaining a monochromatic and neutral palette throughout the series. The campaign utilizes soft natural light and high-speed freeze techniques to capture both the architectural precision of the setting and the fluid performance of the featured athletes and models. Hair styling by Rachel Lee and makeup by Holly Silius support the professional, editorial look.

Vertical, Commercial

Natural light

Advertising Campaign