BOSS: BOSS SPRING SUMMER 2024

Jul 2024

The BOSS Spring Summer 2024 campaign highlights a modern approach to tailoring, defined by clean lines and a refined, neutral color palette. Across a series of minimalist studio portraits, the collection channels a balance of structured outerwear and relaxed, fluid silhouettes, incorporating tactile textures like tweed, satin, and knitwear. Each frame is set against a seamless backdrop with a reflective floor, emphasizing the form and cut of the garments through soft, diffused lighting. Art direction by Milan London grounds the campaign in a sleek, editorial aesthetic. Photography by Benjamin Werner captures the diverse cast—including Sara Eirud, Ludwig Wilsdorff, Moustapha Sy, Rishi Robin, Houjing Cui, and Elvina Patrick—with fashion styling by Vanessa Reid. The campaign is further polished with hair by Neil Moodie and makeup by Kristina Ralph Andrews.

Vertical, Clean

Soft Light