BOSS

Jul 2024

The BOSS Spring Summer 2024 campaign highlights a refined approach to modern tailoring, captured through a series of editorial and commercial portraits. Photographer Benjamin Werner creates a consistent visual language across the collection, utilizing soft, diffused lighting and clean, seamless studio backgrounds to emphasize form and fabric texture. Art direction by Milan London grounds the imagery in a minimalist aesthetic, frequently employing a high-gloss reflective floor to add depth to full-length compositions. Fashion editor and stylist Vanessa Reid coordinates a diverse range of layered menswear and womenswear, moving between structured monochrome tailoring and textured knitwear, accented by subtle earthy tones and crisp, clean lines.

Vertical, Clean

Soft Light