BOSS: BOSS Performance
Brand
Date
Aug 2023
Description
This campaign for BOSS showcases the brand's performance-oriented technical apparel through a minimalist, high-contrast visual approach. Featuring a transition between active sportswear and tailored formalwear, the film centers on a subject navigating a controlled, modern studio environment. Produced with clean, deliberate lighting, the project highlights the garment functionality through a series of fluid movements. Post-production and visual effects were managed by Framestore Chicago, with additional support from Cabin Edit and Company 3 London.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
White Seamless
Context
TVC / TV Commercial
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