BOSS: BOSS PARADOX SS26

Sep 2025

The BOSS PARADOX SS26 campaign marks a return to refined tailoring and sculptural layering. Photographed by Scandebergs under the creative direction of Marco Falcioni, the imagery channels a moody and high-contrast aesthetic. Each portrait features a consistent crinkled metallic foil backdrop that provides a raw, reflective texture against the clean lines of the collection. The series showcases a diverse cast including Anok Yai, Amelia Gray, and Saskia de Brauw, captured with styling by Vanessa Reid. The visual language leans into a low-key chiaroscuro lighting style, emphasizing the tactile nature of the garments—ranging from structured leather blazers and burgundy suits to minimalist headwraps and draped satin tops. Art direction by Milan London and Kim Williams anchors the series in a polished, monochrome-adjacent palette.

Editorial, Vertical, Moody

Soft Light

Textured Backdrop

Advertising Campaign