BOSS

Sep 2025

The BOSS PARADOX SS26 campaign marks a return to sculptural tailoring and tactile composition. Photographed by Scandebergs under the creative direction of Marco Falcioni, the series leverages a consistent, high-contrast visual language defined by crinkled, reflective dark metallic foil backdrops. The imagery relies on moody, directional studio lighting to emphasize the interplay between the collection’s structured leather pieces, draped fabrics, and varied silhouettes. With fashion styling by Vanessa Reid, the collection highlights a palette of burgundy, slate-purple, and neutrals, utilizing layered shirting and tailored suiting to create depth. The campaign features a wide ensemble of talent, including Anok Yai, Amelia Gray, Saskia de Brauw, Paloma Elsesser, and Clement Chabernaud, among others, whose portraits anchor the season’s refined, contemporary aesthetic. Art direction was provided by Milan London and Kim Williams, with grooming by hair stylist Holli Smith and makeup artist Yadim, and casting directed by Piergiorgio Del Moro.

Editorial, Vertical, Moody

Soft Light

Luxury Fashion Houses

Textured Backdrop

Advertising Campaign