BOSS
BOSS Eyewear
Jun 2025
The BOSS Eyewear campaign presents a series of studio-based portraits focusing on the brand’s latest optical and sunglass designs. Photographer Daniel Jackson employs a consistent visual language across the series, utilising clean directional lighting and neutral grey backgrounds to maintain a polished, commercial aesthetic. The portraits feature athlete Matteo Berrettini alongside models Juhyung Kang and Andreea Diaconu. Each shot frames the subjects in tailored, structured attire that complements the sharp lines of the acetate eyewear. The imagery incorporates professional production elements, such as camera rig silhouettes, to provide a behind-the-scenes perspective on the commercial shoot.
Vertical, Commercial, Clean
Soft Light
Eyewear
Grey Seamless
Advertising Campaign
