BOSS: BOSS Eyewear

Jun 2025

BOSS presents its latest eyewear campaign, featuring a series of portraits that emphasize clean, minimalist aesthetics. The project highlights a selection of square optical frames and dark sunglasses against neutral, monochromatic studio backdrops. Photographer Daniel Jackson employs crisp, directional lighting to focus on the polished design of the eyewear and the structured tailoring worn by the subjects. The campaign imagery incorporates soft light techniques to maintain a refined visual clarity across all portrait compositions. Featuring athlete Matteo Berrettini and models Andreea Diaconu and Juhyung Kang, the campaign utilizes a vertical, commercial framing style. Each frame is anchored by prominent white typography.

Vertical, Commercial, Clean

Soft Light

Grey Seamless

Advertising Campaign