Brand
ProjectBOSS Eyewear

BOSS BOSS Eyewear 2025
Associated creatives
Tags
Description
Italian tennis professional Matteo Berrettini is captured on set for the BOSS Eyewear advertising campaign photographed by Daniel Jackson. Berrettini wears thick black square optical frames styled with a light grey tailored blazer, lightly touching the temple of the glasses. Positioned next to a professional cinema camera rig on a tripod, the shot is set against a smooth grey studio seamless backdrop with the white BOSS logo prominently displayed in the lower foreground.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Eyewear
Color
Medium Grey (60%)
Jet Black (30%)
Background
Grey Seamless
Context
Advertising Campaign


