BOSS

Apr 2025

The BOSS Camel Lookbook presents a collection of contemporary menswear, emphasizing structured tailoring and refined silhouettes. The series features model Alexandre Cunha styled in an array of seasonal suiting, knitwear, and accessories, captured against neutral, minimalist studio backdrops to draw focus to the apparel’s tactile quality. Photographer Daniel Archer worked with creative director Trey Laird to craft a clean, editorial aesthetic. The project leans into soft directional lighting to define crisp sartorial lines and fabric textures, ranging from light seersucker and pastel knits to formal wool overcoats and layered pinstripes. Joe McKenna provided fashion styling, maintaining a cohesive palette of earth tones and soft neutrals throughout.