BOSS
Boss A/W '26 Campaign
Brand
ProjectBoss A/W '26 Campaign
Date
Sep 2026
Description
BOSS presents its Autumn/Winter '26 campaign, featuring model Julia Stegner in a series of outdoor stills. The imagery leans into a neutral palette, emphasizing tailored separates and structured leather accessories against a backdrop of stone architecture. Photographer Bryan Liston captures the collection under direct sunlight, utilizing hard light to create defined shadows that frame the subject. The campaign aesthetic is defined by its earthy tones and a clean, commercial approach to luxury fashion styling, led by fashion editor and stylist Jim Moore.
Style
Vertical, Commercial, Warm, Earthy
Techniques
Hard Light
Industries
Designer Fashion
Color
Taupe
Jet Black
Background
Park
Context
Advertising Campaign
Associated creatives
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