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BOSS: Boss A/W '26 Campaign

Brand
Date

Sep 2026

Description

BOSS captures a seasonal shift in its Autumn/Winter '26 campaign, featuring model Julia Stegner. The imagery channels a refined aesthetic, blending sharp tailoring with structured accessories in a quiet, outdoor environment. Photographed by Bryan Liston with styling by Jim Moore, the series utilizes direct sunlight and distinct shadow play to emphasize the collection's neutral palette. The campaign leans into a commercial approach, defined by earthy tones and high-contrast hard light techniques.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Hard Light

Color
Taupe
Jet Black
Background

Park

Context

Advertising Campaign

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