BOSS

Apr 2025

The BOSS 2025 Eyewear campaign presents a series of portraits defined by a sharp, minimalist aesthetic. Shot by photographer Daniel Jackson, the visuals utilise high-contrast monochrome lighting to emphasise the structural design of the eyewear frames against a clean studio backdrop. The campaign features talent including athlete Matteo Berrettini and model Juhyung Kang, with styling by Vanessa Reid. The imagery leans into a clean editorial look, incorporating analogue film textures and chiaroscuro techniques to heighten the tonal depth of the portraits. Supporting the production are hair stylist Shon, makeup artist Lynsey Alexander, casting director Piergiorgio Del Moro, and manicurist Isabella Franchi.

Vertical, Monochrome, Clean

Low-key / chiaroscuro

Eyewear

White Seamless

Advertising Campaign