BOSS: BOSS 2025 Eyewear Campaign

Apr 2025

The BOSS 2025 Eyewear campaign presents a series of portraits defined by a sharp, minimalist aesthetic. Photographed by Daniel Jackson, the imagery focuses on the structural details of the eyewear collection, utilizing high-contrast monochrome tones and clean, clinical studio lighting to isolate the frames. The portrait series leans into a commercial, editorial look, incorporating analogue-style film textures and chiaroscuro techniques to heighten the definition of the featured designs. The campaign features athlete Matteo Berrettini and models Juhyung Kang and Andreea Diaconu in tight, bust-up compositions. The creative execution is supported by styling from Vanessa Reid, with hair by Shon, makeup by Lynsey Alexander, casting by Piergiorgio Del Moro, and manicures by Isabella Franchi.

Vertical, Monochrome, Clean

Low-key / chiaroscuro

White Seamless

Advertising Campaign