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Brand
BOSS
ProjectBOSS 2025 Eyewear Campaign
Close-up portrait of Matteo Berrettini wearing black sunglasses and a dark blazer for the BOSS 2025 Eyewear Campaign.

BOSS BOSS 2025 Eyewear Campaign 2025

Associated creatives

Daniel Jackson
Daniel JacksonPhotographer
Vanessa Reid
Vanessa ReidFashion Editor/Stylist
Shon
ShonHair Stylist
Lynsey Alexander
Lynsey AlexanderMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Isabella Franchi
Isabella FranchiManicurist
Matteo Berrettini
Matteo BerrettiniAthlete
Juhyung Kang
Juhyung KangModel
Andreea Diaconu
Andreea DiaconuModel

Tags

Matteo BerrettiniMatteo Berrettini sunglassesblack sunglassessquare sunglassessunglassesman in sunglassesman wearing sunglassesman in blazerdark blazerbearded manman with beard

Description

This black and white portrait features athlete Matteo Berrettini as the face of the BOSS 2025 Eyewear Campaign. Photographed by Daniel Jackson, the close-up shot highlights Berrettini wearing dark square-frame sunglasses and a dark tailored blazer over a collared shirt. Clean studio lighting and high-contrast monochrome grading create a sharp, polished aesthetic. Bold white typographic branding for BOSS is integrated at the base of the frame.