Black: Pepsi
Brand
Date
Dec 2024
Description
Black presents this commercial for Pepsi, capturing a narrative set within a stark, high-tech laboratory environment. The visual execution blends live-action technique with 3D render and CGI elements to craft a futuristic aesthetic, defined by its clean composition and cinematic color grading. Produced by Oriental Films with creative direction from BBDO Mexico, the project centers on the interaction between a cybernetic android and the brand's product. Supreme Music GmbH provided the sound and music composition to underscore the futuristic setting of the beverage campaign.
Style
Horizontal, Cinematic, Clean, Futuristic
Techniques
3D render / CGI
Industries
Color
Pure White
Jet Black
Medium Grey
Background
Office
Context
TVC / TV Commercial
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