Black
Pepsi
Brand
ProjectPepsi
Date
Dec 2024
Description
Black presents this commercial campaign for Pepsi, filmed within a high-tech laboratory setting. The narrative centers on a futuristic interaction between a scientist and a cybernetic android, culminating in the product's reveal. Crafted by BBDO Mexico and produced by Oriental Films, the piece uses a cinematic aesthetic to highlight the beverage's design. The production leans into 3D render/CGI and live-action techniques to build a clean, minimalist environment, with original sound design provided by Supreme Music GmbH.
Style
Horizontal, Cinematic, Clean, Futuristic
Techniques
3D render / CGI
Industries
Beverages
Color
Pure White
Jet Black
Medium Grey
Background
Office
Context
TVC / TV Commercial
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