Hendrick’s Gin presents Refreshingly Curious, a campaign spot that explores an otherworldly journey through a blend of hand-drawn illustration and live-action technique. The narrative follows a central figure through a subterranean cavern and onto a surreal landscape, integrating cinematic visuals with a playful aesthetic.
Sound and music for the project were composed by Supreme Music GmbH. The execution leans into a surreal, humorous tone, utilizing distinct animation to build out the brand’s visual world.
