IKEA
My Kitchen
Brand
ProjectMy Kitchen
Date
Dec 2025
Description
This commercial campaign for IKEA, titled My Kitchen, explores the functionality of domestic living spaces through a series of candid, live-action sequences. The film observes a busy family as they gather around a central island, capturing the interaction between inhabitants and their environment. Produced by Zauberberg Productions GmbH with creative direction by Thjnk, the work utilizes warm, clean indoor lighting to emphasize neutral textures within a contemporary residential setting. The production focuses on the fluidity of movement within a lived-in space, prioritizing a realistic and grounded aesthetic.
Style
Horizontal, Commercial, Warm, Clean
Industries
Specialty Retailers
Color
Beige
Jet Black
Camel
Background
Living Room
Context
TVC / TV Commercial
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