This commercial spot for IKEA, titled My Kitchen, explores the functionality of a contemporary residential space through a candid, live-action lens. The film focuses on the kinetic energy of a family interacting within a domestic environment, centering the narrative on the kitchen as a shared hub for daily activity.
Produced by Zauberberg Productions GmbH with creative support from Thjnk, the production utilises warm, clean interior lighting to highlight the space's layout and neutral finishes. The visual approach relies on dynamic overhead and eye-level cinematography, capturing the fluidity of domestic life.
