BISHU Brand Identity 2022

Description

This graphic design project for BISHU features two bright yellow rectangular cards angled across a textured grey concrete surface. Each card displays bold black, custom-styled typography spelling out BISHU with internal dot details integrated into the letterforms. Hard directional lighting casts sharp, distinct shadows across the scene, emphasizing the tactile qualities of the paper and the surrounding surface. The composition is clean and geometric, showcasing modern branding design by Kevin Högger. The minimalist arrangement highlights the stark contrast between the vivid yellow paper stock and the neutral grey background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Hard Light

Color

Background

Concrete Texture

Context

Advertising Campaign