Brand
ProjectBirkenstock 1774

Birkenstock Birkenstock 1774 2024
Associated creatives
Tags
Description
This monochrome fashion editorial image for the Birkenstock 1774 project was captured by photographer Max Farago. Model Coco Gordon Moore stands in the foreground, wearing a black crop top, a dark midi skirt, and black footwear, with her hands raised to her hair. In the background, an older woman in a patterned blouse is seen drinking from a bottle against a plain wall and paved ground. The styling is by Thistle Brown, with hair by Amy Farid, casting by Rachel Chandler, and production by Stevie Williams. The natural lighting and high-contrast black-and-white grain emphasize the documentary-style approach of the campaign.
Style
Documentary, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Charcoal (40%)
Background
Street
Context
Advertising Campaign


