Bielke&Yang

Jul 2023

Bielke&Yang developed the brand identity for the Ways Into Practice series, a project that bridges podcasting, editorial content, and digital design. The visual system centres on high-contrast typography and minimalist layout design, which are applied across varied formats including apparel, social media trailers, and a dedicated digital platform. Execution leans into monochromatic palettes and fluid motion graphics to narrate the stories of the creative subjects involved. The identity employs a range of techniques, blending hand-drawn lettering with clean vector typography and live-action documentary footage. By integrating UI elements with experimental animation, the design provides a structured yet expressive framework for multidisciplinary conversation.

Vertical, Clean, Commercial

Brand Film / Corporate Video