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Massimo Dutti Beyond the Postcard 2026
About
Beyond the Postcard is a fashion editorial campaign for Massimo Dutti that documents a series of urban observations. Captured by photographer Ed Martin, the series features model Malick Bodian in a collection of clean, tailored menswear silhouettes, set against both gritty street-level architecture and quiet, sun-drenched interiors. The project leans into an observational, documentary-style approach, utilizing natural light to highlight textures like stone, corrugated metal, and layered knitwear. Fashion editor Filipe Candeias provides the styling, grounding the editorial in an earthy palette of deep tones and mustard accents. The imagery incorporates analogue film techniques and desaturated color grading to evoke an authentic urban atmosphere.












