Bertolli Olive Oil: The Good Living Recipe
Brand
Date
Jan 2025
Description
Bertolli Olive Oil’s 'The Good Living Recipe' campaign follows a cinematic narrative tracing a protagonist’s departure from urban domesticity to a Mediterranean landscape. The commercial contrasts the structured environments of daily life with the natural cadence of rural olive groves. Produced by Light Film and Landia with creative agency LOLA MullenLowe, the project utilizes live-action techniques to emphasize a transition toward deliberate living. The visual tone remains consistent throughout the journey, leaning into warm color palettes and a cinematic aesthetic to frame the story.
Style
Horizontal, Cinematic, Warm
Industries
Color
Forest Green
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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