DoorDash explores the lighthearted side of holiday advertising with the campaign Flowers are for Every Valentine. The project leans into humorous musical storytelling to reframe Valentine's Day through the eyes of characters inhabiting a cemetery setting.
Developed by agency GUT with production support from Landia, the piece utilizes live-action technique and monochrome elements to create a distinct visual contrast between the setting and the vibrant floral arrangements. The film documents an unexpected narrative where traditional holiday expectations are subverted through song.
