Bershka

Feb 2024

The Stitches campaign for Bershka captures a relaxed, street-inspired aesthetic through a series of editorial and commercial portraits. The collection leans into a Y2K-inspired streetwear sensibility, characterized by fitted ribbed tops, casual denim, and a playful range of small graphic embroideries. Featuring a diverse cast of talent, the imagery employs both sun-drenched outdoor scenes and stylized studio sets to build a cohesive, urban narrative. Photographer Laia Benavides utilizes a bright and saturated palette to highlight the casual textures of the apparel, frequently working with natural light and soft ambient glows to define the subjects. From sun-lit palm tree backdrops to neon-accented night scenes, the project maintains a consistent visual language that balances clean fashion portraiture with a whimsical, lifestyle-driven atmosphere.