The Stitches campaign for Bershka captures a relaxed, urban summer aesthetic through a series of editorial and commercial portraits. The project draws heavily on Y2K influences, featuring models in curated streetwear ensembles—including embroidered staples, pleated skirts, and baggy denim—set against stylized, sun-drenched backdrops of coastal boulevards and neon-lit city streets.
Photographed by Laia Benavides, the imagery employs clean, bright lighting and a saturated color palette to highlight the playful nature of the collection. The visuals lean into a lifestyle-focused narrative, utilizing props like popsicles, roller skates, and ramen booth settings to build a whimsical atmosphere.
