Bershka Stitches 2024

Description

A fashion campaign image for Bershka's Stitches project, photographed by Laia Benavides. A model stands centered on a painted pedestrian crosswalk in front of an urban city backdrop adorned with cherry blossoms. She wears a black cropped long-sleeve jacket layered over a white crop top, paired with a pleated charcoal knee-length skirt cinched with a black belt. Accessorized with a grey baseball cap worn over large black headphones and metallic low-profile sneakers, the shot delivers a modern Y2K-inspired streetwear aesthetic.

Style

Vertical, Commercial, Cool, Y2K

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign