Bershka

Jan 2026

In a refreshing pivot back to fundamental design principles, the latest campaign for Bershka, titled New in - Basics Menswear, distills the essence of contemporary street style into a masterclass of minimalism. By stripping away visual clutter, the imagery leans into editorial minimalism, centering on the tactile quality of high-street fashion staples. The collection highlights a curated range of wide-leg denim, structured leather outerwear, and heavy-gauge knitwear, all brought to life through a series of focused, high-contrast portraits. Fashion Editor and Stylist Fer Sempere employs a deliberate layering technique, creating depth through simple combinations of ribbed tanks, henleys, and textured sweaters that feel both accessible and aspirational. The photography consistently utilizes studio strobe setups to cast soft, directional lighting, effectively emphasizing the grain of the denim and the weave of the knits against a seamless grey backdrop. This aesthetic choice ensures the viewer remains tethered to the garment details, such as contrast stitching and metallic hardware, without distraction. By prioritizing a clean, architectural approach to composition, the campaign successfully elevates everyday essentials into a cohesive visual narrative. Each frame serves as a testament to the power of deliberate, understated styling, proving that the most compelling fashion stories often rely on the precise balance of silhouette and texture rather than elaborate art direction.

Lifestyle, Editorial, Editorial, Portrait, Portrait

Studio strobe, Studio strobe

High Street Fashion, Fashion, Fashion