Bershka
DENIM IT - Denim Campaign
Jul 2025
The DENIM IT campaign for Bershka presents a contemporary look at high-street fashion, focusing on the versatility of modern denim silhouettes. Featuring model Ana Elisa Brito, the imagery leans into relaxed, wide-leg cuts and layered casual styling that evokes Y2K-inspired proportions through stud-heavy accessories and low-rise fits. Captured by photographer Javier Avila, the project utilizes a clean, minimalist studio aesthetic. The use of soft, even lighting against muted blue and grey gradients emphasizes the textures of the apparel, from dark wash denim to sheer cotton layering. With fashion styling by Fer Sempere, the editorial series functions as a streamlined commercial lookbook, prioritizing a clear, focused approach to contemporary apparel.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Advertising Campaign
