SKŌUD Cosmetics: Brand Identity

May 2024

The brand identity for SKŌUD Cosmetics centres on a minimalist aesthetic that bridges skincare utility with organic, tactile environments. Across the campaign, photography by Nadia Del Dò, Stephan Abry, and Quirin Siegert leans into raw textures—utilizing stone, water, and coastal landscapes—to ground the brand's clinical product design in the natural world. Studio Last anchors the visual system with crisp graphic design, employing clean typography and debossed branding elements to maintain a high-contrast, editorial sensibility. The project integrates this identity across multiple touchpoints, including e-commerce mobile interfaces, product packaging, and portraiture, utilizing techniques such as analogue film, macro photography, and clean motion graphics to deliver a cohesive, modern brand presence.

Commercial, Horizontal, Clean