SKŌUD Cosmetics
Brand Identity
May 2024
The brand identity for SKŌUD Cosmetics centres on a minimalist aesthetic that bridges skincare utility with organic, tactile elements. Developed in collaboration with graphic design firm Studio Last and photographers Nadia Del Dò, Stephan Abry, and Quirin Siegert, the project establishes a clean visual language across product photography, editorial layouts, and digital storefront assets. The visual execution relies heavily on natural light and earthy textures, often pairing high-contrast studio shots with raw, outdoor environments. Key techniques include the use of analogue film to highlight surface details, macro botanical photography, and refined emboss and deboss applications on stationery. These elements are balanced by monochromatic graphic overlays and modern motion graphics in the e-commerce interface, creating a cohesive brand identity that emphasises tactile quality and minimalist typography.
Commercial, Horizontal, Clean
Skincare
