Bergdorf Goodman
The Shape of Things
Mar 2024
Bergdorf Goodman’s 'The Shape of Things' is a menswear editorial project that highlights contemporary tailoring through a series of full-length studio portraits. Featuring model Mou Lam, the series leans into a minimalist aesthetic, utilizing soft lighting and muted, monochromatic backdrops to place the focus on garment silhouette and textile detail. The project was photographed by Jessica Madavo, with art direction provided by Ethel Park and fashion styling by Matt Holmes. The imagery emphasises clean lines and structure, moving from oversized blazers and boxy silhouettes to detailed botanical prints and elevated casual wear, with hair styling by Dylan Chavles.
Editorial, Vertical, Minimalist, Clean
Soft Light
Coloured Seamless
Editorial
