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Bergdorf Goodman

Forever Chic
Date

Mar 2024

Description

Forever Chic is a fashion editorial campaign for Bergdorf Goodman that captures a refined, contemporary aesthetic. The project features clean architectural lines, utilizing concrete grid walls and textured stone surfaces as a minimalist backdrop for a series of tailored looks. Through the lens of photographer Marie Deteneuille and art direction by Ethel Park, the imagery leans into high-contrast editorial photography, where natural light defines the geometry of the settings and the texture of the garments. The wardrobe, styled by Jason Rider, balances structured tailoring with fluid, oversized silhouettes and shimmering accents. Supporting the visuals, hair stylist Sonny Molina and makeup artist Janessa Paré maintain a cohesive, polished look across diverse ensembles, ranging from double-breasted suits to asymmetrical ruffled skirts. Featuring models Ana Elisa Brito and Colin Jones, the campaign offers an understated look at modern luxury fashion.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Jet Black
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