Bélair Direct
Êtes-vous correct après
Brand
ProjectÊtes-vous correct après
Date
Jan 2026
Description
Bélair Direct presents its latest insurance campaign, 'Êtes-vous correct après', which explores a narrative-driven diner scene set during the holiday season. The commercial spot utilizes cinematic framing and warm color grading to establish a distinct atmosphere, punctuated by the festive detail of interior fairy lights and seasonal décor. Developed by agency partners Sid Lee, the live-action production features a detailed interior setting. The project reflects a high level of post-production polish from Arketype and Reel By Fake, with overall production managed by Soma.
Style
Horizontal, Cinematic, Warm
Industries
Insurance
Color
Royal Blue
Crimson
Background
Café
Context
TVC / TV Commercial
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