Beats: Some Play, Others Glide
Brand
Date
Jun 2025
Description
Beats presents Some Play, Others Glide, a commercial spot exploring movement and focus through the lens of personal audio. The narrative follows a subject navigating an indoor ice rink, captured with a moody, cinematic aesthetic that centers on the immersive nature of the headphones. Produced by Academy Films with creative oversight from Homeground, the project utilizes slow motion and a desaturated color palette to emphasize the atmospheric environment. The spot focuses on precise, live-action movement, grounding the technology within an evocative, cool-toned setting.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Slow motion
Industries
Color
Royal Blue
Pure White
Medium Grey
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.