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This commercial video for the Beats project Some Play Others Glide features a young man walking across an indoor ice rink. He wears white over-ear headphones, a grey hooded sweatshirt, and a bright blue puffer jacket. The scene is shot with a cinematic, low-key aesthetic and moody lighting that highlights the cool blue color grading of the interior environment. The camera follows his movement in a series of close-up and medium shots, emphasizing the immersive listening experience. Academy Films and Homeground contributed to the production of the spot.