Beats

Feb 2025

Beats presents a technical exploration of the Powerbeats Pro 2, developed in collaboration with FutureDeluxe. This product showcase leans into an industrial aesthetic, balancing high-fidelity 3D renders with live-action integration to dissect the engineering and design of the wireless earbuds. The film utilizes cinematic camera tracking and detailed macro close-ups to highlight the product’s tactile matte textures and metallic accents. Throughout the sequence, the edit incorporates wireframe overlays and aerodynamic testing simulations to emphasize the refined ergonomics and updated earhook design. Produced with Swanson Studio, the project combines technical CGI precision with live-action athlete footage featuring LeBron James. The sound design by UP&AT’EM provides the auditory layer to the visuals, with post-production and visual effects support contributed by The Harbor Picture Company.

Horizontal, Cinematic, Clean, Polished

3D render / CGI, VFX / visual effects

Consumer Electronics

White Seamless

Brand Film / Corporate Video