Beats presents 'Same One From Day One', a commercial campaign centered on the intense training regimen of NFL athlete Jalen Hurts. Captured with a moody, low-key aesthetic, the film focuses on the athlete’s physical preparation within a dimly lit gym environment.
Produced by d7 with creative oversight from agency Translation, the project uses a live-action technique to highlight the dedication behind the workout. Post-production and VFX were managed by Carbon, with sound design and music curation provided by Eleven Sound and TBD. Whitehouse Post handled the editorial process for this spot.
