Beats: Same One From Day One
Brand
Date
Jan 2024
Description
Beats presents 'Same One From Day One', a commercial campaign centered on the intense training regimen of NFL athlete Jalen Hurts. Captured with a moody, low-key aesthetic, the film focuses on the athlete’s physical preparation within a dimly lit gym environment. Produced by d7 with creative oversight from agency Translation, the project uses a live-action technique to highlight the dedication behind the workout. Post-production and VFX were managed by Carbon, with sound design and music curation provided by Eleven Sound and TBD. Whitehouse Post handled the editorial process for this spot.
Style
Horizontal, Commercial, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Jet Black
Background
Gym
Context
TVC / TV Commercial
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