Beats: Move How You Want - Kaia Gerber
Brand
Date
Jan 2024
Description
Beats presents 'Move How You Want,' a commercial campaign centered on the intersection of personal rhythm and high-end aesthetics. Featuring Kaia Gerber, the film follows the subject as she navigates an ornate grand hotel, with the choreography integrated into the architecture of the space. Produced by agency Translation, the project leans into a polished, editorial lifestyle aesthetic. The production utilizes warm cinematic lighting and deliberate framing to emphasize the contrast between the model’s movement and the static, opulent environment of the hotel lobby.
Style
Lifestyle, Horizontal, Cinematic
Industries
Color
Jet Black
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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