Beats Move How You Want - Kaia Gerber 2024

Description

This commercial video for Beats titled Move How You Want features model Kaia Gerber inside an ornate grand hotel lobby with crystal chandeliers and a sweeping staircase. She is wearing wireless earbuds while moving fluidly through the opulent interior space. The cinematography employs warm, cinematic lighting and rich architectural framing, capturing detailed textures of the carpeted staircases and gilded pillars. Agency Translation produced the campaign, highlighting the product in an editorial lifestyle context.