BCA Bank: Working Dream
Brand
Date
Dec 2024
Description
BCA Bank's 'Working Dream' campaign for their real estate platform centers on the domestic pursuit of property ownership. The commercial follows a protagonist through his morning routine, transitioning from balcony views to active browsing of digital loan applications and listings on a tablet. Produced by Plush Picture, the live-action spot utilizes natural daylight and a muted color palette to maintain a clean aesthetic. Post-production and VFX were handled by Fin Design + Effects, with creative direction provided by agency BBDO Indonesia.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Beige
Background
Kitchen
Context
TVC / TV Commercial
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