BCA Bank's 'Working Dream' campaign for their real estate platform centers on the domestic pursuit of property ownership. The commercial follows a protagonist through his morning routine, transitioning from balcony views to active browsing of digital loan applications and listings on a tablet.
Produced by Plush Picture, the live-action spot utilizes natural daylight and a muted color palette to maintain a clean aesthetic. Post-production and VFX were handled by Fin Design + Effects, with creative direction provided by agency BBDO Indonesia.
