BCA Bank

Working Dream

Brand

Date

Dec 2024

Description

BCA Bank's 'Working Dream' commercial highlights the digital shift in property acquisition, focusing on the journey from initial research to loan application. The narrative tracks a protagonist as he navigates real estate listings from his own apartment, transitioning from physical newspapers to tablet-based digital tools. Produced by Plush Picture with creative direction from BBDO Indonesia, the spot leans into a domestic, grounded atmosphere. The visual language relies on natural daylight and a muted color palette to maintain a clean aesthetic throughout the live-action sequences. Post-production and VFX were managed by Fin Design + Effects to round out the commercial.

Style

Horizontal, Commercial, Clean

Industries

Real Estate Platforms

Color

Navy

Beige

Background

Kitchen

Context

TVC / TV Commercial