Bassetts
Omoda
Brand
ProjectOmoda
Date
Jan 2025
Description
This commercial for the Omoda electric vehicle, presented by Bassetts, spotlights the design language and technical specifications of the automotive model. The film captures a range of details, from the exterior lines and custom wheel profiles to the interior finishes and integration with the brand's companion app. Produced with creative input from AdSmart from Sky, the piece is captured in a horizontal format. It leans into a moody aesthetic, utilizing dark studio sets punctuated by turquoise lighting to frame the vehicle's features, including its 7-year warranty and 5-star safety rating.
Style
Horizontal, Commercial
Industries
Electric / EV
Color
Pure White
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
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