Bassetts: Omoda
Brand
Date
Jan 2025
Description
Bassetts introduces the Omoda electric vehicle through this commercial production, focusing on the car's aesthetic and technical specifications. The film highlights design elements, ranging from custom wheel details to the interior cabin, while demonstrating the integration of the vehicle’s companion app via smartphone. Crafted with a focus on studio-based cinematography, the piece features sharp turquoise lighting accents against a dark backdrop to emphasize the model's profile. The commercial provides a clear overview of the vehicle's offering, specifically calling out the 7-year warranty and 5-star safety rating. Agency work was provided by AdSmart from Sky.
Style
Horizontal, Commercial
Industries
Color
Pure White
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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