Logo

Bassetts

Citroen
ProjectCitroen
Date

Jan 2025

Description

Bassetts Citroen presents this animated promotional video, produced by AdSmart from Sky, to outline the specifics of the Motability scheme. The project communicates vehicle leasing options for eligible allowance holders through a structured visual narrative. The piece employs flat vector graphics and clean typography, maintaining a consistent blue and white palette throughout the vehicle showcase. By utilizing smooth animation and dynamic text elements, the work guides viewers through the eligibility process and vehicle exchange requirements in a commercial format.

Style

Horizontal, Commercial, Graphic

Techniques

Animation, Vector

Industries

Luxury Automotive

Color
Sky Blue
Pure White
Background

Solid Colour

Context

Brand Film / Corporate Video

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