Bassetts: Citroen
Brand
Date
Jan 2025
Description
Bassetts Citroen presents this animated commercial detailing the Motability scheme for the luxury automotive market. Developed by AdSmart from Sky, the project utilizes clean graphic design and vector animation to clarify the leasing eligibility and vehicle exchange process. The execution relies on precise typography and a consistent blue and white palette to maintain brand alignment. Through smooth motion, the video highlights various vehicle models while providing accessible information for allowance holders.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Color
Sky Blue
Pure White
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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