BASSANO

Dec 2021

The brand identity for Bassano establishes a sophisticated visual language across a range of editorial and commercial touchpoints. The project employs a disciplined aesthetic, balancing monochromatic tones with varied tactile elements such as matte surfaces, embossed finishes, and rich textile textures. Graphic design by Studio Sly sets the tone through minimal, structured typography and a refined, desaturated color palette. This visual strategy is extended across signage, stationery, and product packaging, with consistent use of bold logotype and debossed detailing. Photography by Shelley Horan and styling by Simone Haag capture the brand in both lifestyle and commercial contexts. The imagery leans into a clean, minimalist style, utilizing natural light and low-key lighting to emphasize the material qualities of the brand's physical assets.

Editorial, Clean

Advertising Campaign