BASSANO: Brand Identity

Dec 2021

The brand identity for Bassano establishes a sophisticated visual language through a monochromatic palette and an emphasis on tactile materiality. The project spans collateral, signage, and interior editorial elements, utilizing techniques such as emboss and deboss to ground the brand in a minimalist, high-end aesthetic. Photography by Shelley Horan and styling by Simone Haag anchor the brand in natural light and moody settings, creating a cohesive atmospheric narrative. Graphic design by Studio Sly defines the visual system, seen across structured stationery, embossed coasters, and ring-bound brand presentations. The execution leans into a desaturated, clean look that highlights the interplay between rich textures—such as quilted velvet, marble, and concrete—and precise, sharp typography.

Editorial, Clean

Advertising Campaign