BARD Brand Identity 2024

Description

A rectangular illuminated sign featuring purple BARD typography is mounted on the exterior wall of a traditional red brick building. The sign extends outward from the corner of the structure on a metal bracket. The architectural setting includes weathered red bricks, dark-framed windows, and downspout piping running vertically along the wall. Natural daylight illuminates the scene, highlighting the contrast between the contemporary signage and the historic brickwork.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color

Background

Residential Building

Context

Advertising Campaign