Bank of America: Marathon
Brand
Date
Oct 2022
Description
Bank of America’s Marathon spot captures the intersection of personal finance and daily activity. The live-action commercial follows various runners navigating the demands of a marathon while managing their banking through mobile devices. Produced by Ruckus Films with creative direction from GroupeConnect, the project emphasizes the accessibility of digital financial management. The edit, featuring work from Whitehouse Post - UK, Carbon, and ThePub Productions, leans into the energy of urban race settings to ground the brand’s mobile interface within a real-world context.
Style
Horizontal, Commercial
Industries
Color
Golden Yellow
Jet Black
Background
Street
Context
TVC / TV Commercial
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