Balmain: Cara Delevingne x Puma x Balmain
Brand
Date
Apr 2023
Description
Balmain presents a high-energy collaborative campaign featuring Cara Delevingne and a ensemble of athletes. The project explores the intersection of sportswear and luxury fashion, pairing high-performance boxing-inspired apparel with the label's signature embellishments and sequined textures. The film utilizes a cinematic, gritty aesthetic set against an industrial backdrop. Technical execution relies on high-contrast lighting and a rapid-cut edit that incorporates archival film frames to heighten the intensity of the movement-focused narrative.
Style
Vertical, Action, Cinematic, Gritty
Techniques
Super 8 / 16mm
Industries
Color
Jet Black
Crimson
Silver (metallic)
Context
Advertising Campaign
Associated creatives
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