Balmain

Jun 2024

Balmain and One&Only collaborate on this luxury fashion campaign, capturing the aesthetic intersection of resort leisure and high-end design. With creative direction by Edward James Lee and photography by Panos Davios, the project features a cast including Kim Cattrall, Joe Jonas, and Jon Kortajarena, alongside models Romee Strijd and Alton Mason. The series utilizes natural light and warm color grading to emphasize the collection's textures, from tweed jackets to gold hardware. The imagery, which includes editorial portraits and commercial shots, is staged across various resort environments. Creative input from Balmain designer Olivier Rousteing brings a cohesive, sophisticated tone to the collaboration, leaning into a polished, clean aesthetic.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Outdoor Pool

Advertising Campaign