Balmain and One&Only collaborate on this luxury fashion campaign, blending high-end design with a resort aesthetic. Photographer Panos Davios leads the visual execution, capturing an ensemble cast including Kim Cattrall, Joe Jonas, and Jon Kortajarena poolside.
Under the creative direction of Edward James Lee and with designs by Olivier Rousteing, the campaign leans into warm, natural light and editorial styling. The imagery focuses on the tactile nature of tweed, satin, and metallic detailing, set against the backdrop of upscale hospitality architecture.
