Balmain: Balmain F/W 24

Oct 2024

Balmain’s F/W 24 campaign channels a distinct urban tension, featuring high-contrast editorial photography that explores the intersection of classic luxury house silhouettes and industrial settings. Captured by photographer Francesca Beltran with casting by Anita Bitton, the imagery moves between dynamic street-level movement and structured, graphic portraiture. Models Charlie Knepper and Varsha Thapa appear across a series of outdoor environments, ranging from asphalt crosswalks to textured brick and corrugated metal backdrops. The campaign leans into a clean, editorial aesthetic, utilizing natural light to highlight the intricate details of the collection, including oversized floral arrangements, quilted leather hardware, and bold geometric patterns. The resulting visual narrative emphasizes a modern, polished approach to fashion photography, balancing soft, warm lighting with sharp, angular compositions.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign