Balmain

Oct 2024

The Balmain F/W 24 campaign presents a series of editorial portraits that blend high-fashion aesthetics with an urban, industrial sensibility. Captured by photographer Francesca Beltran, the imagery spans a variety of settings, ranging from pedestrian crosswalks and brick façades to corrugated metal backdrops, highlighting the collection’s focus on structured tailoring, bold graphic patterns, and statement accessories. The series features models Charlie Knepper and Varsha Thapa, with casting direction by Anita Bitton. The creative execution leans into high-contrast compositions and dynamic angles, utilising natural light and clean, polished framing to emphasize the textures of the apparel and the contrast between organic floral elements and stark architectural lines. Each shot maintains an editorial quality, focusing on a balance of modern streetwear influences and luxury craftsmanship.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign