Balenciaga: Balenciaga x Demna Sneaker 2025

Jun 2025

The Balenciaga x Demna Sneaker 2025 project presents a series of studio-based fashion portraits highlighting the latest footwear collection. Shot by photographer Collier Schorr, the campaign centers on clean, minimalist aesthetics, utilizing neutral grey and white seamless backdrops to focus attention on the architectural silhouette of the sneakers and the accompanying apparel. Fashion editor and stylist Marie Chaix curated the wardrobe, favoring monochromatic tones and layered athletic gear to maintain a consistent visual language. Casting was directed by Franziska Bachofen Echt, featuring talent including Kit Butler, Mathieu Simoneau, Peng Chang, and Roxane Plaza. The execution relies on sharp, balanced natural light and clean commercial compositions, with the brand identity integrated through bold, overlaid typography.

Vertical, Clean, Commercial

Advertising Campaign