Balenciaga

Jun 2025

Balenciaga presents the 2025 sneaker campaign, a series of studio-based portraits focusing on technical footwear and minimalist apparel. The project emphasizes clean lines and structural detail, utilizing a neutral, seamless grey and white backdrop to highlight the silhouette of the athletic-inspired designs. Photographer Collier Schorr documents the collection with an editorial sensibility, working alongside fashion editor and stylist Marie Chaix to curate a pared-back aesthetic. The casting, directed by Franziska Bachofen Echt, features models including Kit Butler, Mathieu Simoneau, Peng Chang, and Roxane Plaza. The imagery relies on natural light and a consistent vertical composition to maintain a cohesive visual identity across the campaign.

Vertical, Clean, Commercial

Luxury Fashion Houses

Advertising Campaign