Balenciaga: Balenciaga Pre-Fall 2025 Lookbook

Dec 2024

The Balenciaga Pre-Fall 2025 lookbook presents a study in contemporary proportions and sculptural tailoring. Captured within expansive, stone-walled architectural halls and utilitarian showrooms, the collection leans into a raw, documentary-style aesthetic that exposes the mechanics of a major fashion house. Racks of garments, reference boards, and fitting room equipment serve as the backdrop for the presentation, emphasizing the collection's backstage origins. Designed and photographed by Demna, the series explores volume and silhouette through oversized layering, technical outerwear, and bold primary color accents. The imagery utilizes clean natural light to highlight the textural contrasts between heavy jersey fabrics, structured leather bags, and tailored stone environments. Featuring a diverse cast including Abdou Diop, Akolde Meen, and Finnlay Davis, the editorial work maintains an editorial focus on process and presentation.

Editorial, Vertical, Clean

Natural light

Lookbook